Homepage Canvas
I created this tool to help you articulate your visions and requirements for your new site. It connects your ideas with the expertise of web developers, ensuring mutual understanding.
Homepage Canvas Article
The Homepage Canvas I developed has now been published in the renowned magazine 'Informatik-Aktuell' (in German)! There I explain the concept of the canvas in detail and give tips on how to use it - both from the development team's and from the customer's side in web development.
Frequently Asked Questions
Frequently asked questions on website creations and website remakes
Checklist for your Website
A comprehensive checklist to help you determine if your website meets today’s essential standards and to provide actionable steps for improvement
Local Search Engine Optimization
A comprehensive overview to help you improve your local search engine visibility to help you reach more customers
How to Build Trust on Your Website - My Go-To Checklist for Authentic, High-Impact Websites
Trust is everything online. Even if your offer is amazing, visitors won’t take action unless your website feels credible and professional. Here, I’m sharing my go-to checklist for building trust on your website — the exact principles I use when creating sites for clients. From consistent design and clear messaging to subtle trust signals and social proof, these are the elements that help turn first-time visitors into long-term clients.
Search Engine Optimization (SEO) #1 - Naming Images & Alternative Texts
In the posts of this series, I want to show you what you can do to optimize your site for search engines. The first post is all about naming images and alternative texts.
Search Engine Optimization (SEO) #2 - URL Structure
How a well-structured URL setup can improve your website’s visibility and help search engines understand your content better.
Search Engine Optimization (SEO) #3 - Meta-Tags
Which meta-tags are most important for SEO—and how to implement them effectively to boost your site's performance in search results.
Your First Website – Here Are the 8 Most Important Practical Tips!
Your first website is more than just being online. In this article, I share the most important tips to get started the right way – from design and content to common mistakes you should avoid.
Calls-to-Action Done Right: CTA Guide for More Engagement
A great Call-to-Action makes the difference – between just catching interest and actually getting your website visitors to take action. In this guide, I’ll explain why CTAs are so important and how you can design them to drive more engagement and conversions.
Common Website Mistakes You Might Be Overlooking
Even well-designed websites can drive visitors away if you overlook these common mistakes. From slow load times to missing CTAs, unclear navigation, and forgotten SEO basics—small details can make a big impact. Check this list to make sure your site isn't losing visitors and rankings for fixable reasons!
The Psychology Behind Social Proof – How to Build Trust
Trust is the foundation of every successful relationship – whether in business, friendships, or even sports. We all want to ensure we’re making the right decisions. This is where Social Proof comes into play. But what exactly is Social Proof, and why does it work so well? Let’s take a quick look at the psychology behind it and how you can use it for your business.
The Psychology of Color in Web Design – Design, Emotions, and Trust
Color choices in web design aren't just about aesthetics—they influence emotions, trust, and user behavior. A well-chosen color scheme can make a website feel professional, welcoming, or even exciting, while poor choices can drive visitors away. Let's dive into how color psychology affects user experience and how to use it strategically in web design.
Mission Statements & Why Every Website Is More Than Just a Project for Me
Mission statements aren't just for big corporations. Whether you're self-employed, running a small business, or launching a startup, having a clear mission helps define your focus and set priorities. In short, it can guide meaningful growth and make your work more fulfilling.
Why I Use Jekyll for Custom, Cost-Effective Web Development (And When It’s Not the Right Choice)
Jekyll is one of my favorite tools for building fast, secure, and cost-effective websites. But it's not always the best choice. In this post, I break down when Jekyll shines for web development—and when another solution is better. This is a deep dive—so grab a coffee, find a chill spot, and enjoy reading! 🚀
WANT TO LEARN MORE?
On my Panorama Perspectives Blog, I write about a variety of topics. From web development over traveling to personal growth, you’ll find everything covered here.Sounds great – take me there!