Welcome to the fasttrack to your new website! This tool helps you articulate your visions and requirements for your new site. It connects your ideas with the expertise of web developers, ensuring mutual understanding.

Learn more about what a Canvas is.

The examples show how to concisely cover all important aspects. Leave blank sections where you are uncertain.

Click on an element to see a more detailed description, or just scroll down.

The Canvas

Content Strategy


What is the main purpose of your website? Think about what you want to achieve with it. For example, are you looking to sell products, showcase your portfolio, provide information about your services, or something else? Understanding the primary goal will help tailor the design and functionality to meet your specific needs.

Target Audience

Who do you mainly want or expect to visit your website? Describe your ideal visitors in terms of age, interests, profession, or any other characteristics. Knowing your audience helps create a design and content strategy that resonates with them.

Customer Relationships

What kind of communication and relationships do your customers expect you to establish/maintain with them? What contact options do you want to offer? Do you want to include simple links to e.g. email and Instagram? Do you want to provide a contact form? Do you want customers to be able to register for a specifically created user-area of your website?

Multi-Page vs. Single-Page

Do you prefer a traditional website with multiple pages for different content (like a separate 'About' page, 'Services' page, etc.), or a single-page layout where all content is on one long scrollable page? Your choice affects how visitors navigate your site and interact with your content. Single-page is often considered more modern, multi-page allows for more content.

Subpages / Sections

List the different pages or sections you want on your website. Common examples include 'Home', 'About Us', 'Services', 'Products', 'Contact', etc. This helps organize the content and understand what information your website needs to convey.

General Design Preferences

Describe the overall look and feel you want for your website. Do you like a clean and modern look, a traditional and elegant style, an eye-catching and fancy look, or something else? Feel free to provide examples of websites you like or specific design elements you prefer.

Color Scheme & Branding

What colors and visual elements represent your brand or personal style? If you have existing branding, like a logo or specific colors, please share them. If not, what colors and style you prefer? This helps create a consistent look and feel for your website.

Imagery and Visual Elements

Consider what types of images you'd like on your site. Do you have existing photos (like product images or team photos), or do you need stock photos (professionally taken, ready-to-use images available for purchase or free use, typically covering a wide range of subjects and themes)? Also, think about whether you'd like to include illustrations or icons for a more graphic look. Your choices here will shape the visual style of your site.

Deadline and Budget

When do you need your website to be ready, and what is your budget for this project? This information is essential to plan the project timeline and ensure meeting your expectations within your budget.

Download the Canvas

Download the Homepage Canvas as pptx file (PowerPoint) to fill it out.


The Homepage Canvas is licensed under the Creative Commons License. That means you are free to use, share and adapt the Homepage Canvas, while giving appropriate credit, providing a link to the license and indicating if changes were made.