Built with Purpose. Backed with Structure. Delivered with
Heart.
From solo founders to growing teams and bold businesses – we work with people who
care deeply
about their work, and want a website that reflects that.
Every project is crafted with clarity, care, and your impact in mind.
Skills & Expertise
Services We Provide
Together with our international team and network, we help turn ideas into websites that truly move your business forward – with clarity, structure, and care.
Brand strategy is the foundation of every strong business. Together with our expert partners at Trang Studios and Studio Maller, we define your positioning, values, voice, and audience – so your brand communicates with clarity and purpose, both visually and verbally.
Good design is more than how it looks – it's how it works. We design websites that are intuitive, accessible, and tailored to your audience’s real behavior. Every layout, interaction, and visual decision is made with your specific goals in mind – whether that’s building trust, increasing conversions, or simply creating a calm and confident user experience.
Your website should feel as good as it looks – fast, smooth, and seamless on every screen. We take the planned design and bring it to life with clean, responsive code, strong foundations for search visibility, and thoughtful accessibility built in from the start. Every site is thoroughly tested and launched on your domain with care. Most of our sites are custom-coded, but we’re happy to adapt if you prefer platforms like Webflow, Framer, WordPress, Shopify or Magento.
If you already know what you stand for, but still need the visuals to show it – we’re here to help. Whether it’s a bold wordmark or a full visual identity, we design a logo that fits your business and works across all channels. With in-house creative direction and support from our extended partner network, we also offer guidance on color schemes, font choices, and design assets – so your vision gets the look it deserves, and your website, social media, and print materials all feel aligned.
Already have a website, but not sure if it actually supports your business goals? We partner with Boldt Digital Consulting to help clients increase revenue through targeted improvements – from website structure and messaging to marketing strategy, SEO, and automation. Together, we identify growth opportunities and align your digital presence with measurable business outcomes.
From strategy to launch – and beyond.
Our services are designed to meet you exactly where you are and help you move
forward with
clarity. Whether you're building something from scratch or refining what’s already there, we
help turn your vision into digital Momentum.
Strategy
Clarity before visuals
We sharpen positioning, page structure, offer logic and proof before design decisions take over. The result is a website that feels premium and guides visitors intentionally.
Website goals and user paths
Messaging, proof and CTA logic
Content structure with clear priorities
Design
Calm, premium and usable
The design follows your brand and your audience's behaviour. We focus on readability, trust, responsiveness and the small details that turn a nice page into a convincing one.
UI/UX web design across device sizes
Consistent visual systems
Accessible, clear interactions
Build
Cleanly built, carefully supported
Most websites are built with custom code, optionally with the PSWD CMS on top when editing should be simple. If Webflow, Framer, WordPress, Shopify or Magento is a better fit, we choose that intentionally.
Performance-focused development
SEO basics, accessibility and technical quality
Launch, handover and long-term support
01
Discovery
We understand goals, audience and current friction.
02
Structure
We organize content, proof, page logic and next steps.
03
Design
We translate strategy into a clear, premium interface.
We primarily build with custom code because it gives us the strongest control over performance, accessibility, design quality and customization around your real requirements. If you want to edit content yourself later, we can optionally add the PSWD content management system on top.
If your project needs a specific platform, for example WordPress, Webflow, Framer, Shopify or Magento, we adapt accordingly. The platform choice always follows your strategy and long-term goals, not a trend.
Kröner & Starke Web Development is the partnership between Per Starke and Simon Kröner. PSWD represents Per's part of that work: clean technical execution, calm design and the personal craft behind many projects.
Many client projects run under the KSWD umbrella so you get more than Per's technical strength alone. You also benefit from Simon's eye for positioning, sales-driven communication and differentiation. The collaboration stays personal, while the team behind it becomes stronger.
We love working with purpose-driven people, from solo founders over small teams to bold businesses with big ideas. Whether you're just getting started or already growing, if you value clarity, care, and real quality, you're in the right place. If you're looking for more than “just a website” and want a thoughtful partner to build it with – that’s where we do our best work.
Absolutely – if you want the option to self-edit, we’ll make it easy for you. Whether it’s Webflow, Framer, WordPress, Magento, or a custom content management system built into your site, we’ll set it up so you can update things yourself without touching a single line of code. And of course, we’ll walk you through exactly how it works. If you'd rather not deal with the tech, we’re always here to support you. We build with long-term clarity in mind, whether you want to take the wheel or keep us in your corner.
We work project-based, with clear offers and no hidden fees. After the intro call, you receive a transparent recommendation that fits the scope, goals and kind of collaboration your project needs. Ongoing services like SEO, maintenance or regular improvements are available if useful, but never required.
It all starts with a quick chat or discovery call – or a virtual coffee, as we like to call it. (And yes, the coffee is on us.) Every call is 100% unbinding. If you want to move forward, we kick things off with an onboarding call to understand your vision, your goals, and what really matters to you. From there, we guide you step by step: a clear onboarding structure, defined milestones so you always know what’s next, collaborative feedback loops, and a build phase that keeps your input central throughout. And after launch? You’re supported for life – with guaranteed fast replies and a long-term partner by your side
We offer a full-service web development experience: strategy, branding, UI/UX design, development, and launch. Whether you need a custom website, a focused landing page, support with your visuals, or digital consulting – we guide you from first idea to real digital momentum. Most of our websites are custom-coded, but we’re happy to adapt to platforms like Webflow, Framer, WordPress, Shopify or Magento if that fits you better.
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