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Web Development Partner

Our Services to Turn Your Vision into Digital Momentum

We create strategic websites that bring clarity, drive growth, and offer peace of mind. Tailored to scale with your business.

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ELEVATE Düsseldorf new website and brand presence
The new presence connects performance, premium positioning and clear user guidance in a much stronger brand world.
ELEVATE Düsseldorf new logo
The rebrand included not only the website, but also the new logo as a clear visual foundation for ELEVATE Düsseldorf.
Previous website presence before the ELEVATE Düsseldorf rebrand
Before: Prior to the rebrand, the presence felt less professional, dated and not yet clear enough in expressing quality, performance and community.

Schweizer Umzüge homepage
The new entry point brings services, availability and the request path into focus immediately, translating moving work into a much more professional first impression.
Process section on the Schweizer Umzüge website
The process turns a potentially stressful topic into a clear step-by-step logic that creates planning confidence and trust.
Footer and request area on the Schweizer Umzüge website
Even at the end of the page, contact, services and quote requests stay present so visitors can find the next step without detours.

Café Rotkehlchen homepage
The website connects brand character with clear guidance toward shop and ordering.
Café Rotkehlchen menu or shop area
Product staging, navigation and story work together so attention can turn into real action.
Café Rotkehlchen detail view
Warmth, recognition and conversion logic are not in conflict here; they reinforce each other.

Struve International Recruiting hero
A strong entry point that combines seriousness, humanity and clear request guidance.
Struve International Recruiting services
Complex recruiting work is translated into a calm, understandable structure.
Struve International Recruiting FAQ
Team, explanation and frequent questions intentionally build trust from the first visit.

DeHa Dentalhygiene homepage
The opening combines personal treatment, qualifications, bilingual care and online appointment booking in a warm, trustworthy first impression.
Reviews on the DeHa Dentalhygiene website
Calm language, practical guidance for nervous patients and real reviews reduce uncertainty before an appointment is booked.
Training and practice information from DeHa Dentalhygiene
Training, ongoing professional development and the accessible Winterthur practice are explained clearly and personally rather than with clinical distance.

Homepage of HandwerksPartner24
The hero combines local positioning, personal craftsmanship and a clear quote request directly in the first viewport.
About section of HandwerksPartner24
The team section makes Renzo Guggisberg and the personal way of working visible, turning closeness into trust.
Services overview of HandwerksPartner24
Services such as cat nets, property care, renovations and kitchen installation are structured with concrete images and understandable next steps.

Alex - Freundin mit Stil homepage
The entry point connects personal styling advice with a clear freebie offer and a calm, high-quality image world.
About section on the Alex - Freundin mit Stil website
The about section makes Alex tangible as a personal guide and translates her styling approach into trust.
Cart and services section on the Alex - Freundin mit Stil website
Shopify cart, workbook and service guidance work together so consulting and download paths feel cleanly connected.

The page unfolds as one continuous, scroll-driven video journey through places, work, training and solo skydiving.
Solo skydiving sequence on Per Starke's personal website
Full-screen motion, quiet typography and precisely placed copy translate the moment at the open aircraft door into a cinematic website scene.
Travel and focus sequence on Per Starke's personal website
Travel, remote work, coffee, training and personal perspective come together as one coherent story rather than a conventional résumé.

WIKUS Programming hero
The entry point connects professionalism and approachability so coaching, attitude and inquiry path are clear immediately.
WIKUS Programming offer overview
Structure, programs and brand world work together cleanly and give the growing community clear orientation.
WIKUS Programming additional detail view
Website and shop feel like one connected system instead of two separate experiences.

Kerem Hillel hero
The reduced design lets the work speak and gives theaters, partners and organizers immediate orientation.
Kerem Hillel portfolio structure
Current and past productions become quickly understandable in a calm, professional structure.
Kerem Hillel additional portfolio view
The website creates visibility and credibility without covering the art with unnecessary interface staging.

MOMMYS GYM homepage
The hero makes it immediately clear who MOMMYS GYM is for, connecting strength, safety and specialization in a precise first impression.
MOMMYS GYM service overview and brand system
The visual brand architecture organizes the four offer areas into one shared system and makes the brand setup visible as a connected concept.
MOMMYS GYM offer overview on the website
Partner area and offer overview give quick orientation and keep everything calm, inviting and easy to understand despite many services.

Aynur by Mati hero
An empathetic visual language that makes attitude, purpose and paths to action immediately understandable.
Aynur by Mati impact and transparency
Impact and transparency are not merely claimed, but shown calmly, understandably and credibly.
Aynur by Mati detail view
Editorial image direction and clear content carry dignity, closeness and orientation at the same time.

Dominating Barbells hero
A striking presence that brings audience, attitude and energy immediately to the point.
Dominating Barbells shop
The shop is embedded directly into the brand world and turns attention into additional revenue opportunities.
Dominating Barbells athlete team
Team, competitions and community become visible, turning the website into a real attraction point for members.

Auto Hebeisen AG homepage
The hero positions Auto Hebeisen as a Toyota partner in the Emmental region and leads directly to contact and vehicle listings.
Auto Hebeisen AG history section
The timeline makes the garage's long history visible and connects tradition with its current brand partnership.
Auto Hebeisen AG contact section
Contact details, opening hours and a location image are bundled near the end of the page so visitors can quickly find the next step.

arc42.org homepage
The homepage brings templates, training and central content together in a clear open-source platform for software architecture.
Documentation area on arc42.org
Documentation and orientation stay structured so even complex content remains quickly understandable and findable.
Quality model area on arc42.org
Even deeper specialist areas like the quality model remain clearly accessible and fit cleanly into the platform's overall structure.

Lynn Starke homepage
The entry point brings positioning, audience and next action signal into a clear, performance-oriented structure immediately.
Coaching area on the Lynn Starke website
Offers and coaching are explained calmly, precisely and without fitness-marketing noise.
Podcast guest appearances on the Lynn Starke website
Additional content such as podcast appearances fits in coherently and strengthens expertise instead of scattering the page.

KRP Consult homepage
The entry point brings positioning, seriousness and direct action options into a calm, professional structure.
Service overview on the KRP Consult website
Complex services are prepared so even demanding advisory situations remain quickly understandable.
Previous KRP Consult presence before the rebrand
Before: The earlier presence felt less clear, less consistent and did not reflect KRP Consult's professionalism precisely enough.

8-Man homepage
The entry point translates the 8-Man figure into a dark, clear brand world and leads directly to music, impulses and story.
Album launch area on the 8-Man website
Release date, countdown and Spotify guidance make the album launch immediately tangible without breaking the atmosphere.
Impulse area on the 8-Man website
The impulses are staged like small standalone pieces of content so world, texts and download paths feel connected.

UGC Lena homepage
The hero clearly positions Lena as a bilingual UGC creator and makes tone, themes and inquiry path immediately understandable.
Content examples on the UGC Lena website
The content section shows concrete UGC directions from tech to skincare and vegan food, making the offer easy to grasp.
About Lena and FAQ section on the UGC Lena website
Personality, background and common questions build trust and keep the collaboration easy to understand.

ASV Freiburg homepage
The hero presents the powerlifting club directly with a strong image, clear navigation and a fast contact path.
About section on the ASV Freiburg website
The club page explains in just a few sections what the young ASV stands for and what kind of strength-sport community is emerging.
Location and join section on the ASV Freiburg website
Location, map area and join CTA make the next step easy for interested visitors.

Kompass Recruiting homepage
The hero immediately clarifies the confidential recruiting positioning, analysis call and serious brand world.
Differentiation and process sections on the Kompass Recruiting landing page
Differentiation, process and CTA explain the external recruiting department in a calm, decision-oriented way.
Contact section on the Kompass Recruiting landing page
The contact section guides sensitive inquiries through a focused form into a clear next step.

Viktoriia Bielan homepage
The entry translates Viktoriia's coaching for women into a bright, confident stage with clear language switching and direct focus on strength, nutrition and body confidence.
Services and social sections of the Viktoriia Bielan landing page
Service and social sections make training, nutrition and body confidence easy to understand while guiding visitors toward Instagram, TikTok and contact.
English homepage of the Viktoriia Bielan landing page
The English version carries tone, structure and imagery consistently, making Viktoriia's offer accessible in two languages and across audiences.

JWTS Systemplanung homepage
The hero immediately frames JWTS as technical support for building-services planning offices and leads quickly to the capacity inquiry.
Services and software sections of the JWTS Systemplanung landing page
The capability section makes modelling, calculation, coordination and data maintenance tangible as concrete relief inside active projects.
Availability and contact section of the JWTS Systemplanung landing page
Availability, deployment model and contact details turn the technical offer into a direct inquiry path.

RGCAT landing page introducing the Roboforming Geometric Coverage Analysis Toolkit
The landing page offers a compact introduction to the open-source toolkit and makes its purpose, development status and scientific context clear at a glance.
Overview of RGCAT's reproducible analysis functions
Clear content blocks translate the complex analysis pipeline into understandable functions and reproducible outputs.
Static RGCAT reporting dashboard with metrics and analysis plots
The reporting dashboard presents metrics, gap candidates and reconstructed geometries from a run in a static overview.

Logo for Powerlifting Würzburg
The logo connects strength sport, host city and championship character into a striking, instantly recognizable form.
Logo application on apparel for Powerlifting Würzburg
Even in application, the brand stays clear, high-contrast and proud enough for a national competition presence.

Logo for the 2026 German Nationals Juniors & Sub-Juniors
The second consecutive German Nationals identity connects the national stage, strength sport and the Bochum host context in a distinctive competition mark.

Logo for the NRW Powerlifting State Championships
The mark translates Bochum, the platform and competition energy into a compact identity for KSV Bochum and AC Bochum.
In motion, the logo becomes a flexible brand moment for digital communication and event materials.

Built with Purpose. Backed with Structure. Delivered with Heart.

From solo founders to growing teams and bold businesses – we work with people who care deeply about their work, and want a website that reflects that. Every project is crafted with clarity, care, and your impact in mind.

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Skills & Expertise

Services We Provide

Together with our international team and network, we help turn ideas into websites that truly move your business forward – with clarity, structure, and care.

Book Your Free Discovery Call

Brand strategy is the foundation of every strong business. Together with our expert partners at Trang Studios and Studio Maller, we define your positioning, values, voice, and audience – so your brand communicates with clarity and purpose, both visually and verbally.

Good design is more than how it looks – it's how it works. We design websites that are intuitive, accessible, and tailored to your audience’s real behavior. Every layout, interaction, and visual decision is made with your specific goals in mind – whether that’s building trust, increasing conversions, or simply creating a calm and confident user experience.

Your website should feel as good as it looks – fast, smooth, and seamless on every screen. We take the planned design and bring it to life with clean, responsive code, strong foundations for search visibility, and thoughtful accessibility built in from the start. Every site is thoroughly tested and launched on your domain with care. Most of our sites are custom-coded, but we’re happy to adapt if you prefer platforms like Webflow, Framer, WordPress, Shopify or Magento.

If you already know what you stand for, but still need the visuals to show it – we’re here to help. Whether it’s a bold wordmark or a full visual identity, we design a logo that fits your business and works across all channels. With in-house creative direction and support from our extended partner network, we also offer guidance on color schemes, font choices, and design assets – so your vision gets the look it deserves, and your website, social media, and print materials all feel aligned.

Already have a website, but need a clearer path from attention to qualified enquiries? We partner with Boldt Digital on Meta Ads, lead-generation funnels and automation, while PSWD keeps the website structure and messaging clear. Together, we connect campaigns, forms and follow-up so your digital presence can support measurable growth.

From strategy to launch – and beyond.

Our services are designed to meet you exactly where you are and help you move forward with clarity. Whether you're building something from scratch or refining what’s already there, we help turn your vision into digital Momentum.

Strategy

Clarity before visuals

We sharpen positioning, page structure, offer logic and proof before design decisions take over. The result is a website that feels premium and guides visitors intentionally.

  • Website goals and user paths
  • Messaging, proof and CTA logic
  • Content structure with clear priorities

Design

Calm, premium and usable

The design follows your brand and your audience's behaviour. We focus on readability, trust, responsiveness and the small details that turn a nice page into a convincing one.

  • UI/UX web design across device sizes
  • Consistent visual systems
  • Accessible, clear interactions

Build

Cleanly built, carefully supported

Most websites are built with custom code, optionally with the PSWD CMS on top when editing should be simple. If Webflow, Framer, WordPress, Shopify or Magento is a better fit, we choose that intentionally.

  • Performance-focused development
  • SEO basics, accessibility and technical quality
  • Launch, handover and long-term support
01

Discovery

We understand goals, audience and current friction.

02

Structure

We organize content, proof, page logic and next steps.

03

Design

We translate strategy into a clear, premium interface.

04

Development

We build responsive, fast and maintainable code.

05

Launch

We test thoroughly, go live and stay reachable.

Book a Free Intro Call View Case Studies
About 1 image for Website Strategy & Design Services
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Who I am

I travel the world, jump out of planes, lift heavy stuff, build crazy-good websites, and make the most of every second I have ❤️

I started this brand to do things differently: to make web development feel clear, personal, and empowering.

More About Me Let's Talk
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faq

Frequently asked questions

We primarily build with custom code because it gives us the strongest control over performance, accessibility, design quality and customization around your real requirements. If you want to edit content yourself later, we can optionally add the PSWD content management system on top.

If your project needs a specific platform, for example WordPress, Webflow, Framer, Shopify or Magento, we adapt accordingly. The platform choice always follows your strategy and long-term goals, not a trend.

Kröner & Starke Web Development is the partnership between Per Starke and Simon Kröner. PSWD represents Per's part of that work: clean technical execution, calm design and the personal craft behind many projects.

Many client projects run under the KSWD umbrella so you get more than Per's technical strength alone. You also benefit from Simon's eye for positioning, sales-driven communication and differentiation. The collaboration stays personal, while the team behind it becomes stronger.

We love working with purpose-driven people, from solo founders over small teams to bold businesses with big ideas. Whether you're just getting started or already growing, if you value clarity, care, and real quality, you're in the right place. If you're looking for more than “just a website” and want a thoughtful partner to build it with – that’s where we do our best work.

Absolutely – if you want the option to self-edit, we’ll make it easy for you. Whether it’s Webflow, Framer, WordPress, Magento, or a custom content management system built into your site, we’ll set it up so you can update things yourself without touching a single line of code. And of course, we’ll walk you through exactly how it works. If you'd rather not deal with the tech, we’re always here to support you. We build with long-term clarity in mind, whether you want to take the wheel or keep us in your corner.

We work project-based, with clear offers and no hidden fees. After the intro call, you receive a transparent recommendation that fits the scope, goals and kind of collaboration your project needs. Ongoing services like SEO, maintenance or regular improvements are available if useful, but never required.


It all starts with a quick chat or discovery call – or a virtual coffee, as we like to call it. (And yes, the coffee is on us.) Every call is 100% non-binding. If you want to move forward, we kick things off with an onboarding call to understand your vision, your goals, and what really matters to you. From there, we guide you step by step: a clear onboarding structure, defined milestones so you always know what’s next, collaborative feedback loops, and a build phase that keeps your input central throughout. And after launch? You’re supported for life – with guaranteed fast replies and a long-term partner by your side

We offer a full-service web development experience: strategy, branding, UI/UX design, development, and launch. Whether you need a custom website, a focused landing page, support with your visuals, or digital consulting – we guide you from first idea to real digital momentum. Most of our websites are custom-coded, but we’re happy to adapt to platforms like Webflow, Framer, WordPress, Shopify or Magento if that fits you better.