Sports Coach Website Strategy Guide
The clear, 3-phase action-driven strategy system we use with sports coaches to help them get more clients online. Now available as one complete, practical paperback/print guide for just €39.99.
“Per’s Website Guide is packed with value. It’s not just theory, it leads to real steps that actually improve your coaching business. I kept making notes while reading because I didn’t want to miss anything. It’s structured clearly, super actionable, and a huge help for building a website that truly works.”
“I’m already using the Website Strategy Guide to sharpen my message for my personal training business. It gave me the structure I needed to rework my brochure – and the next step will be bringing that clarity to my website too. Super practical and easy to apply.”
What You’ll Learn
It’s the exact 3-phase approach that successful coaches use today – developed from over 45 client projects and dozens of strategy sessions with business owners like you, backed by research and real results.
Aim your business – Get clear on your niche, your message, and your offer
Create your site – Build a trust-first website that turns that clarity into action
Promote your work – Use your site actively to attract and book more of the right clients
You’ll also find:
Step-by-step instructions and action steps
Real examples from specific niches like CrossFit, Hyrox, powerlifting, and more
A 28-day action plan to help you implement everything you’ve learned
No tech jargon. No fluff. Just what actually works.
This guide is part of our broader ACP42 framework – a structured system for clarity, trust, and real digital momentum.
The approach is grounded in behavioral science principles and refined through dozens of real client projects. If you want to explore the psychological foundations behind these decisions, visit our Science Collection .
Web Development Projects
We love websites. Explore how we’ve helped coaches and sports businesses grow – from solo trainers and powerlifting coaches, to CrossFit teams, nutrition experts, and ambitious gym owners. Every project is crafted with clarity, care, and your long-term impact in mind.
A complete rebrand that translates performance, premium positioning and community into a stronger new presence.
Complete rebrand from CrossFit am Rhein to ELEVATE Düsseldorf: logo, branding and website
View website - ELEVATE Düsseldorf in a new tabA coaching presence that combines structure, community and shop into a clear digital system.
View website - WIKUS Programming in a new tabA brand and website presence that translates pregnancy, postpartum recovery and strength training into warm, professional positioning.
Brand setup from the ground up with logo, brand direction and website
View website - MOMMYS GYM in a new tabA striking brand presence that brings community, coaching and shop together in a clear system.
Client base doubled in the quarter after website launch
View website - Dominating Barbells in a new tabA clear coaching website that translates evidence-based sports nutrition, offers and initial consultation into a focused performance funnel.
Pro-bono presence with drone footage for a particularly strong hero look and a clear performance-check funnel
View website - Lynn Starke in a new tabA striking event logo that bundles energy, competition character and national stage for the German junior powerlifting championships.
Logo development for the German Junior and Sub-Junior Powerlifting Championships 2025
Working with Per was seamless from day one. He guided us with confidence, brought fresh ideas to the table, and executed everything flawlessly. A rare blend of heart, expertise and professionalism.
Jasper Schippmann
Co-Founder Onward Recruiting
Hi Per, another wonderful project with you. Thank you for transforming my personal site into a state-of-the-art version in nearly no time. I appreciate your thoroughness and your design ideas.
Peter Hruschka
Founder b-agile, Co-Founder req42, Fellow agile-experts
Both the implementation and the communication were flawless and now I am so happy about a great website that looks (and works) exactly as I wanted it to! Per left nothing to be desired, so I have nothing else to say but: THANK YOU SO MUCH!
Mara Hames
Co-Founder Kraftkollektiv
We started with web development, continued with marketing automation, and now we're working on portfolio definition, with Per also contributing insights from his target group perspective. I rarely experience this much proactivity in any collaboration. Communication is based on appreciation. If there were six...
Stefanie Peitzker
Founder Hypnosis with Stefanie
Thank you, Per, for my new homepage! I am absolutely thrilled and completely happy. Everything is top-notch, both visually and technically. From the first conversation, everything was excellent, professional and implemented at lightning speed. I thank you for this great collaboration and recommend you from the bottom of my heart!
Astrid Groh
Founder InBewegung
Clear recommendation! Per created a really good website for me and responded 100% to my wishes. I really liked the first draft and the finished page is simply perfect, exactly how I wanted it. Per is incredibly nice, accommodating and professional. I look forward to further collaboration.
Aaron Biebel
Founder Dominating Barbells
Absolute recommendation, Per presented me with a first draft shortly after our initial video call. He is always available with advice and support for any questions. He implemented all my requests immediately and provides every client with a 100% satisfaction guarantee, including a money-back guarantee. I thank you for everything and look forward to working with you again in the future.
David Schuldes
Founder Antifragil
⭐⭐⭐⭐⭐ An absolute stroke of luck for our rebranding!
We commissioned PSWD & TRA-NG (Per & Trang) with our complete rebranding – including a new logo, business cards, and, most importantly, a completely new website. We are absolutely thrilled with both the collaboration and the final result!
Vincent Magkilat
Managing Director, Struve IR
Per took over the design of our website and supported the development of our brand identity. The collaboration was consistently professional, straightforward, and highly results-driven. He understood our vision perfectly and brought it to life with a strong sense of creativity. We are very impressed with the result.
Leander Hackländer
Management Gym & Front Desk at ELEVATE Düsseldorf
Who It’s For
If you coach performance – in the gym, on the track, or on the field – and want your website to work for you: This was built for you.
If you want to help more people get the strongest, fittest and best versions of themselves: This was built for you.
If you want to build a coaching business that lets you live life on your terms: This was built for you.
It’s clear, coach-friendly, and based on real websites that bring in real clients.
Want the guide as a high-quality paperback you can read, annotate and work through properly?
→ Buy the paperback on Amazon and start today.
Prefer a high-quality printed version to read, annotate, and really work through?
→ Order the paperback on Amazon.
If you feel the guide was not helpful for you, we'll refund you 100% of the price – no questions asked.
Read the first 10 pages free!
