Under the KSWD Roof: How PSWD and Kröner & Starke Work Together

Per Starke Web Development started with a simple idea: digital clarity for people who build with purpose. Not just websites that exist online, but websites that create confidence, reduce overwhelm and turn a stronger business into a clearer digital presence.

That mission has not changed. What has grown around it is the partnership with Simon Kröner: Kröner & Starke Web Development.

Why KSWD Exists

KSWD brings two complementary strengths under one roof. Simon focuses on positioning, differentiation and sales-driven communication: the parts of a website that help people quickly understand why a business is worth trusting. I focus on structure, design clarity and technical execution: the parts that make the experience feel calm, fast and reliable.

Together, that creates a stronger foundation for client work. Strategy becomes clearer before design starts. Messaging becomes sharper before code is written. And the finished website has a better chance of doing what it is meant to do: support real conversations, trust and momentum.

What PSWD Still Means

PSWD remains my own brand and my part of that work. It represents my approach to web development: intentional, personal, technically careful and built around the person or business behind the site.

Under the KSWD roof, PSWD does not become smaller. It becomes better connected. Clients can still work with the same personal attention, while also benefiting from a partnership that brings more strategic perspective into the project.

The Vision

The shared goal is simple: websites should create momentum, not overwhelm. A good website should help a business feel easier to understand, easier to trust and easier to move forward with. That is the same vision behind PSWD, and it is the reason the partnership exists.

If you want to understand the partnership more deeply, visit KSWD or learn more about Simon Kröner.

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