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When the WIKUS team reached out, it was clear from the start: this wasn’t just about building another coaching website. It was about creating a digital home for a growing team, a strong brand, and a clear philosophy – one built on authenticity, structure, and passion for coaching. Together, we turned that vision into a website that embodies everything WIKUS stands for: real, approachable, and deeply professional.
WIKUS Programming
Custom Code, Shopify
12 weeks
WIKUS is a team of coaches dedicated to helping athletes grow, not just in performance, but in mindset, structure, and confidence. That clarity made our collaboration especially rewarding. From the start, we shared a deep understanding of what real, sustainable coaching means: purpose-driven work, long-term progress, and community. The website was designed to reflect exactly that – a professional yet human-centered space where passion meets structure
The WIKUS team came to us with a clear philosophy and a strong foundation – their content, values, and visuals already reflected who they were. Our job was to translate that into a modern, robust, and flexible web presence that matched their growing scale. We built the entire website from the ground up using clean, efficient custom code: fully responsive, SEO-optimized, and designed to evolve with their brand. In addition, we updated and integrated their Shopify-based shop for their training programs, matching it visually and functionally to the main site for a seamless user experience.
With a fast-growing athlete community and multiple coaching templates, WIKUS needed a system that could adapt and expand. We focused on clarity, structure, and usability, from presenting their six core programs to creating a clear contact path and embedding their brand values throughout. Every page supports what WIKUS stands for: authenticity, appreciation, joy, and community. The Shopify shop complements that by offering a smooth, intuitive purchase experience that feels like a natural extension of the website – the same fonts, colors, and tone, unified under one strong brand identity.
The WIKUS site launch marked only the beginning. Since then, we’ve been working closely with their team on ongoing improvements, from SEO optimization and content refinement to new features like a blog and a video library for their growing athlete community. This long-term partnership reflects exactly what PSWD stands for: trust, clarity, and continuous digital evolution. Every update builds on the same goal we started with – helping WIKUS deliver structured coaching with a human touch, through a digital home that grows with them.
“Working with Per is always top-notch. No matter what question arises, he offers a suitable solution. Furthermore, communication is excellent – quick, easy, and straightforward. What I also highly value are his ideas for optimization. He not only implements them effectively but also provides valuable feedback to make things even better. I can recommend him to anyone looking for a friendly and dedicated partner for their website!”
Personal Trainer and Coach at WIKUS Programming