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Onward Recruiting: A Bold Digital Rebrand for a New Era of IT Recruitment

In an ongoing partnership with the founders of Onward Recruiting, we had the opportunity to take their online presence to the next level. After initially building a streamlined starter website to get the company online quickly, we teamed up again – this time for a complete rebrand and custom website, developed in close collaboration with our design and branding partner Trang Studios. The result is a bold, outstanding, and clear digital experience that reflects Onward’s energy, credibility, and focus on connecting fast-moving companies with the tech talent they need – and helping IT professionals step into roles that match their ambition.

Client

Onward Recruiting

Tools

Figma, Webflow

Time frame

3 months

Onward Recruiting is a new-generation recruiting partner for the tech industry – fast, focused, and personal. Their team connects ambitious IT professionals with companies that truly match, from agile startups to global enterprises. With speed, precision, and human understanding at the core of their process, Onward has quickly become a trusted partner in a highly competitive field. The new website reflects that momentum: bold yet clear, confident yet approachable – built to grow with their vision and signal credibility to both candidates and clients.

Built in Collaboration, Designed for Momentum

The new Onward website was shaped through a close collaboration between Trang Studios and PSWD. Trang led the rebranding and visual direction – developing a bold yet minimal design system in Figma that combines confident typography, clear UI, and layouts full of personality. We then brought that vision to life – implementing a fast, responsive, and secure website in Webflow, fully aligned with the design. The result is a digital presence that feels sharp, modern, and scalable – built to attract the right clients and candidates, and to grow with Onward’s mission.

From Bold Brand to Outstanding Presence

Onward chose two of our most impactful services: Brand Strategy and a Custom Business Website – the ideal setup for companies that want to stand out, grow with confidence, and build a brand that lasts. The brand strategy, led by our partner Trang Studios, was a perfect match for their ambition. Trang crafted a visual identity that feels modern, focused, and unmistakably theirs, speaking clearly to both partners and professionals. We then brought that brand to life with a tailored website that combines clean structure, sharp messaging, and strong visuals – built to grow with their business and make a lasting impression in a competitive space.

Built with Care. Launched with Confidence.

We brought Onward’s new website to life in Webflow, a powerful platform that supports their growth while keeping things fast, smooth, and reliable. Every detail of the final build was crafted with intention: fully responsive across all devices, legally compliant, and structured for clarity and momentum. To ensure our usual PSWD quality standards, we combined manual reviews with automated checks covering speed, SEO, accessibility, link integrity, and visual consistency. We’re proud to have played a part in shaping a digital presence that reflects Onward’s ambition and care – and excited to support them as they continue growing forward.

“Working with Per was seamless from day one. He guided us with confidence, brought fresh ideas to the table, and executed everything flawlessly. A rare blend of heart, expertise and professionalism.”

Jasper Schippmann

Co-Founder Onward Recruiting