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Mommys Gym was created as a new offer within an already established coaching business. The goal was to build a dedicated brand and website that speaks directly to mothers, while staying aligned with the quality and professionalism of the existing 1on1 Personal Training brand. Together, we developed a complete visual identity and a custom WordPress website that brings this new offer to life in a clear, approachable, and trust-building way. The result is a focused digital presence that supports the launch and growth of Mommys Gym from day one.
Mommys Gym
Figma, WordPress
2 months
Mommys Gym was launched as a new program specifically designed for mothers who want to train in a supportive, structured, and realistic way alongside their everyday responsibilities. While the core business already existed, this new offer required its own identity. It needed to feel welcoming, personal, and motivating, while still maintaining a professional and structured foundation. The challenge was to create a brand and website that clearly communicates this balance. It had to resonate emotionally with the target group, provide clear orientation, and make it easy for interested clients to understand the offer and take the next step.
Unlike a simple extension of the existing website, Mommys Gym was developed as a distinct brand. We created a full visual identity including logo, colors, and typography that reflects the tone of the program: warm, approachable, and supportive, without losing clarity or structure. The website was built on WordPress, allowing for a flexible and easy-to-manage setup. It integrates smoothly with the existing business while giving Mommys Gym its own clear space and voice.
The structure of the website focuses on accessibility and clarity. For many potential clients, starting training again can feel like a big step. The website addresses this by using clear messaging, relatable language, and a calm visual approach. The offer is explained in a way that reduces uncertainty and builds confidence. Visitors quickly understand what Mommys Gym is, who it is for, and how they can get started. This creates a smooth path from first interest to actual contact.
The website was developed using WordPress to ensure flexibility, performance, and ease of use for ongoing updates. Every section was built with clarity and usability in mind. The structure supports both immediate conversions and long-term growth of the program. As with every PSWD project, the site went through manual and automated quality checks, covering responsiveness, performance, SEO basics, and overall consistency. The result is a brand and website that give Mommys Gym a strong and confident starting point, while remaining flexible for future development.
“We are incredibly happy with the collaboration with Per and Simon and the result of our Mommys Gym homepage. From the first idea to the final implementation and fine-tuning, everything went smoothly and was a lot of fun. They are extremely well organized, always easy to reach, and work very professionally. They even exceeded our expectations :) Thank you so much!”
Founder 1on1 Personal Training & Mommys Gym