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InBewegung: A Calm, Clear Website for Yoga, Pilates and Meditation

In a wonderful collaboration with Astrid from InBewegung – and one of the rare projects where we actually met in person despite working globally – we created a calm, clear website that supports her mission of bringing more balance and joy into her clients’ lives.

Client

InBewegung

Tools

Jekyll

Time frame

6 weeks

Astrid’s work is rooted in calm, clarity, and presence – and we wanted her website to reflect exactly that. The goal wasn’t flashy design, but a digital space that feels welcoming, trustworthy, and focused on her clients' experience. Together, we shaped a structure and look that supports her message and feels just right.

Building on a Strong Foundation

Before coming to us, Astrid had already worked with Nina Just from Ninjagrafik to create her logo, fonts, and color scheme. Nina beautifully captured Astrid’s vision and personality – giving us a strong visual foundation to build on. From there, we focused on creating a website that felt like a natural extension of that branding: calm, clear, and deeply aligned with the experience Astrid offers her clients.

A Website That Supports – Without Overwhelm

Astrid chose our Starter Homepage – designed for solo founders and small businesses who need a fast, clean, and trustworthy website, without the complexity or high price tag. It aligned perfectly with the step she was on in her journey, and we were glad to support her through it. We also collaborated closely on her website structure and content. As she came into the project unsure what to include and how to structure it, we provided insights, options, and recommendations. That way, we could take the overwhelm out of the process, while making sure we never dictated a direction. Instead, we shaped her site together, so it would feel fully aligned and truly hers.

Empowered Simplicity. Tested for Quality.

We built Astrid’s website using our custom-developed OneFlow theme for the static site generator Jekyll. The result: a lightweight, fast site that’s fully responsive on all screen sizes and compliant with all legal requirements. Before launch, we ran both manual and automated checks – including detailed reviews of site speed, responsiveness, SEO basics, working links, and accessibility standards – to make sure everything met our highest PSWD quality standards. We’re truly grateful to be part of Astrid’s journey with inBewegung.

“Thank you, Per, for my new homepage! I am absolutely thrilled and completely happy. Everything is top-notch, both visually and technically. From the first conversation, everything was excellent, professional and implemented at lightning speed. I thank you for this great collaboration and recommend you from the bottom of my heart!”

Astrid Groh

Founder InBewegung, Teacher for Yoga, Pilates and Meditation