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ELEVATE Düsseldorf needed more than just a new website. The goal was a complete transformation: a new name, a new brand identity, and a digital presence that reflects the energy, professionalism, and ambition of the gym. We led a full rebranding process and created a custom business website that translates ELEVATE’s performance-driven philosophy into a bold, clear, and high-impact digital experience. The result is a cohesive brand system that lives both online and inside the physical gym space.
ELEVATE Düsseldorf
Adobe Illustrator, Custom Code, Custom PSWD CMS
6 months
ELEVATE Düsseldorf is a performance-focused gym offering strength training, classes, and coaching in a structured, high-energy environment. As the business evolved, it became clear that the existing brand and website no longer reflected the level at which the gym was operating. The previous identity lacked clarity, consistency, and a strong positioning. The new brand needed to change that. It had to feel powerful, modern, and unmistakable. At the same time, it needed to create clarity for new members, communicate the offer clearly, and build trust from the first interaction.
This project went far beyond a typical website build. We developed the full brand from scratch, starting with naming, positioning, and visual identity. The new name, ELEVATE, reflects both the training philosophy and the ambition of the gym. From there, we created a complete visual system: logo, color palette, typography, and brand applications.
The new brand was not only implemented digitally, but also brought into the physical space of the gym. Walls were painted using the new color system, the logo and messaging were integrated into the environment, and the overall atmosphere was aligned with the brand identity. This creates a consistent experience for members, from their first online interaction to their daily training sessions. The website plays a central role in this system. It provides clear orientation, communicates the training options, and guides visitors toward taking action – whether that is visiting the gym, booking a session, or getting in touch.
The website was implemented using custom code and integrated into the PSWD CMS, ensuring performance, flexibility, and long-term maintainability. Every section was built with clarity and conversion in mind. Training options are easy to understand, navigation is straightforward, and the overall experience reflects the energy and structure of the gym. As with every PSWD project, the site went through both manual and automated quality checks, covering responsiveness, performance, SEO fundamentals, and overall consistency. The result is a brand and digital platform that work together seamlessly – supporting ELEVATE’s growth, strengthening its positioning, and creating a clear, powerful presence both online and offline.
“Per took over the design of our website and supported the development of our brand identity. The collaboration was consistently professional, straightforward, and highly results-driven. He understood our vision perfectly and brought it to life with a strong sense of creativity. We are very impressed with the result.”
Management Gym & Front Desk at ELEVATE Düsseldorf