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Aynur is a non-profit foundation created to close one of the most dangerous gaps in mental-health care: the long wait between a person’s crisis and their first therapeutic appointment. The organisation provides stabilisation, emotional support, guidance for families, and a safe bridge toward professional help. The goal was a digital home that feels safe, human, and inviting – a place where people in crisis and supporters alike instantly sense dignity and understanding. Together with the founder, we built a custom website that reflects the heart of Aynur’s mission through warm visuals, thoughtful structure, and an emotional tone that balances seriousness with hope.
Aynur by Mati®
Custom Code
3 weeks
Aynur emerged from a deeply personal story – one that exposed how fragile the time between crisis and therapy can be. The foundation’s work bridges that gap with immediate guidance and human connection. The website had to embody this spirit while also supporting donors, volunteers, and partners who seek reliable information and simple ways to get involved. To achieve this, the digital experience needed to be warm and welcoming, yet clearly structured and professional. It had to communicate seriousness without heaviness, and hope without oversimplifying the reality of mental-health crises.
From the beginning, it was clear that the design could not follow a clinical or minimalist approach. The challenge was to create a visual language that carries emotional depth: warm colours, organic shapes, grounded typography, and a layout that feels approachable rather than formal. We designed and developed a fully custom-coded website that brings this direction to life with smooth transitions, subtle micro-interactions, and carefully crafted components. Everything was built to feel human-first and supportive.
Aynur’s website is not a one-off project. It is the digital foundation for a movement that aims to change how society supports people in psychological crises. The platform is flexible, scalable, and aligned with the emotional character of the organisation. New programs, partnerships, events, and community initiatives can be integrated seamlessly as the foundation grows. This reflects how we work at PSWD: clear structure, thoughtful execution, and digital systems that strengthen real-world impact. The result is a website that feels safe, warm, credible, and deeply connected to the mission it serves.
“We are incredibly happy! 🍀💪🏻🥰 If you're looking for a uniquely custom-designed website, value precise collaboration, appreciate empathetic communication, love strategic and creative web design, and want to be completely satisfied with the entire process, then you absolutely must work with Per. I want to personally confirm what a pleasant and professionally talented partner Per has been with us since our launch. The result speaks for itself, doesn't it? 🏋️♀️💪🏽 This is his work of art.”
Founder, Aynur Stiftung