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After more than 140 years in the global vanilla trade, Aust & Hachmann needed a digital presence that truly reflected their legacy. Their old website had become outdated, insecure, and difficult to navigate – no longer worthy of the brand’s reputation. Just as importantly, they wanted the new site to feel more human and personal, giving visitors a real sense of the people behind the name. Together, we developed a modern, multilingual relaunch that brings clarity, structure, and warmth to every page. The result: a refined digital home that does justice to their history and supports their future growth.
Aust & Hachmann GmbH
Custom Code, Custom CMS
3 months
Aust & Hachmann’s work is rooted in over 140 years of passion for natural vanilla – a tradition carried forward by a dedicated team and trusted partners around the world. That heritage shaped every part of this project. From the start, it was clear they needed a website that reflected both their global professionalism and their personal approach to business. They wanted something structured and refined, but also warm and human. Together, we created a platform that brings exactly that to life – built on clarity, care, and a deep respect for their legacy.
Aust & Hachmann brought a lot to the table: a trusted legacy, a committed team, and a clear sense of who they are. Their logo was already in place, and the internal team had a strong vision for the website’s content and purpose. Drawing from that foundation, we collaborated closely to shape a structure and visual style that aligned with their brand – while also bringing in clear navigation, modern web standards, and psychological principles that support trust and ease of use. The result is a site that honors their heritage and supports their business goals with confidence.
The Aust & Hachmann team came into the project well prepared, with clearly defined content goals and a strong sense of direction. In a series of focused calls, we explored how best to structure and present their materials – ensuring everything was aligned with both business needs and user expectations. Our Custom Business Website was the perfect fit for a company of this size and heritage: flexible, scalable, and tailored for long-term growth. We started by creating a first draft of the “home” page to test layout, design, and flow. Once approved, we moved into full development of the content-rich website. Thanks to the upfront clarity and their trust in our process, the first complete version required only minimal refinement – and we were ready to launch just a week later.
We built Aust & Hachmann’s new website using our fully custom PSWD workflow, our in-house content management system, and our internal quality framework – all designed for performance, flexibility, and long-term maintainability. The result: a secure, bilingual site that loads fast, works seamlessly across all devices, and meets modern legal and accessibility standards. Just as importantly, the site empowers their team to update content independently – a key requirement for this project – without ever needing to touch code. Before launch, we ran both manual and automated quality checks, covering everything from site speed and SEO fundamentals to link validation and responsive behavior. Behind the scenes, we implemented a lightweight, intuitive CMS tailored precisely to their content and workflow. This was a project rooted in care, clarity, and craft, and we’re proud to support this heritage-driven company as they move forward with a digital presence as strong as their legacy.