Your Sports Coaching Website Doesn’t Work For You?

Every time I talk to coaches about their website, I hear the same frustrations. One that comes up again and again:

“I don’t know how to connect my offline presence – competitions, the gym, events – with my online presence.”

This matters more than most people think. A quick chat on the gym floor, a flyer at a meet, or someone asking about your coaching after an event can all turn into a new client. But too often, the trail ends right there.

Turning Offline Moments Into Online Action

What works better is linking offline moments to online action. That can be as simple as:

• Adding a QR code to flyers or posters that leads straight to your booking page.
• Preparing a short “elevator pitch” so when someone asks what you do, you can clearly explain who you help and how.
• Having one clear value offer (like a free checklist or intro call) you can point people to, so they can stay connected with you even after the conversation ends.

These small tweaks build a bridge between your offline presence and your website, so interest doesn’t fizzle out.

The Sports Coach Website Strategy Guide

That’s exactly why I’ve been working on something new: The Sports Coach Website Strategy Guide. It’s an 80+ page resource that gives you a clear 3-phase system:

• Aim – get clear on your niche, message, and offer.
• Create – turn that clarity into a website that builds trust and converts.
• Promote – use your website actively in daily life and online to attract more clients.

It’s not a tech manual. It’s a practical, real-world coaching resource, built from my own experience in competitive sports, from 40+ client projects, dozens of business consulting sessions and backed by research.

The full guide is launching soon. Until then, you can already read the first 10 pages for free. Just message me and I’ll send you the preview:

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Thanks for reading. I hope even this short post gave you something useful to work with. I can’t wait to share the full guide with you soon.

– Per