
Last updated: 24/07/2025
Approx. 4 min read
Your first website is more than just a digital placeholder. It’s your chance to build visibility, show professionalism, and gain trust. Whether you’re a coach, a local business, or just starting something new – this guide will help you avoid common pitfalls and launch with clarity.
A website gives your work a home base. It creates trust, builds professionalism, and helps people find you online – especially those who aren’t already following you on social media.
It’s often the first or second impression you make. A good one sets the tone.
Keep it simple.
You don’t need ten subpages or paragraphs of text. Focus on what matters.
Example:
If you're a coach or service provider, a clean one-pager with your offer, a short intro,
contact details, and a few testimonials is more than enough to start.
Tip:
Write down your key content and website goals. That makes it easier to plan or work with a
web partner. If you’re unsure, a good developer will help you figure it out.
Clarity is key.
Real example:
One of our clients had a site that worked well on desktop but was nearly unusable on mobile.
Once we updated the design for responsiveness, their traffic and engagement noticeably
improved.
Tip:
Use tools like Responsinator to preview your site across different devices. (We do this in
every project to make sure things work smoothly.)
What you say – and how it looks – shapes the first impression.
If you don’t have your own photos yet, use free stock platforms like Unsplash – but combine them with thoughtful design choices so your site still feels personal.
Tip:
Mix stock photos with icons, custom graphics, or brand colors until you have your own
images. This helps you avoid the generic, template look.
CTAs tell your visitors what to do next.
If your goal is to get more inquiries, say so. Don’t let people guess.
Tip:
Read our guide on Calls-to-Action for more practical examples. And make sure your CTA
supports the actual goal of your website – whether it’s getting contacted, sharing updates,
or selling a product.
These are the errors we see most often – whether someone builds the site themselves or works with someone who doesn’t pay attention to details:
Tip:
Have at least one other person review your site before launch. A fresh perspective catches
things you might miss.
You don’t have to go it alone – but if you do, know your options.
You don’t need a perfect site to get started. You need a clear, functional, mobile-friendly one.
You can improve and expand over time – that’s part of the process.
And here’s a small reminder we love:
Every successful site you know once started small.
So launch your first version, share it proudly, and keep building from there.