Why Most Sports Coaching Websites Don’t Work – And How to Fix Yours

If you’re a sports coach – whether in Hyrox, CrossFit, powerlifting, running, or something else – chances are you’ve thought about your website.

Maybe you already have one, maybe it’s a one-pager you threw together, or maybe it’s still sitting on your to-do list.

But here’s the thing: most coaching websites don’t actually work.

They might look nice. They might have your logo, some photos, and a list of services. But they don’t really bring new athletes in. They don’t build trust. And they don’t make it clear why someone should choose you over the other dozen coaches they scroll past every day.

Why not? Because most coaching websites miss the fundamentals that actually matter.

The 3 Most Common Mistakes

Here are the mistakes we see over and over again when reviewing coaches’ sites:

1. No clear niche

If your homepage says “We help everyone,” athletes won’t see themselves in it. A parent looking to get back in shape after having kids, a powerlifter training for Nationals, and a 19-year-old soccer player all read that line – and all think: “This isn’t really for me.”

👉 Quick check: Can a visitor tell within 10 seconds who you help best?

2. Feature overload

Coaches love to list features: custom plans, weekly check-ins, WhatsApp support, feedback on lifts. Those are good – but they’re not why athletes sign up.

What they’re actually buying is the outcome:

• Feeling confident walking into their first competition
• Finally running that marathon without hitting the wall
• Knowing someone is in their corner, adjusting things when life gets messy

👉 Quick check: Look at your offer page. Does it read like a tech manual (features only), or does it help athletes picture how life feels after working with you?

3. No clear next step

Even if your site does spark interest, most end right there. Someone scrolls through, nods along – then thinks: “So… now what?”

👉 Quick check: Is there one clear call to action on every page? (Book a call, apply for coaching, download your free resource.) Or are people left guessing?

A Framework That Actually Works

After working with 40+ clients (many of them coaches), we noticed something: when we fixed problems like these, websites finally started doing what they were supposed to.

That’s why we created The Sports Coach Website Strategy Guide. It’s a practical, step-by-step system designed for coaches like you.

The guide is structured in three phases:

1. Aim Your Business – Get clear on who you help, what problems you solve, and why athletes should choose you. (Includes prompts, examples, and exercises to define your niche and messaging.)

2. Create Your Website – Turn that clarity into actual pages, content, and structure. Learn what your homepage really needs, how to write your “About” page without overthinking, and how to make trust visible.

3. Promote Your Work – Because a website isn’t a billboard. It’s a tool. This section shows how to actively use your site in social media, SEO, and daily communication to attract clients.

Each part combines explanation with action steps you can apply right away.

Why We Built This

We’ve been competing in powerlifting since 2018, but we’ve also raced Hyrox and completed marathons in Cologne and on the Sunshine Coast. Alongside that, we’ve built and optimized websites for coaches across different sports.

We know both sides: the mindset of serious training, and the strategy behind a website that supports your coaching business.

This guide brings those two worlds together.

Try It Yourself

You can read the first 10 pages for free and see exactly how it works in practice.
👉 The Sports Coach Website Strategy Guide

This way, you’re not left guessing how to make your site “better.” You’ll have a roadmap built specifically for sports coaches – whether you coach CrossFit, Hyrox, powerlifting, running, or something else entirely.

Our goal is that this guide gives you not just ideas, but real momentum, so you can coach more athletes and build the freedom you’re aiming for.

👉 Explore the full guide here: The Sports Coach Website Strategy Guide